Yes! Achieving Success Through Effective Digital Marketing

According to research, there are currently over 28 million small businesses operating in the United States. Accordingly, these companies provide almost half of the private-sector employment. The data also revealed that small firms accounted for 64% of net new job creation between 1993 and 2011. Thus, it’s very clear that small businesses are the firepower behind American economy.

In today’s day and age, digital marketing serves as leveling force for small businesses around the globe. When executed properly, the right campaign can put even the smallest business in front of the right buyers. Now, small businesses can compete with larger firms, provided they offer a quality product at a reasonable price.

Still, the question begs: how do small business owners establish an effective digital marketing strategy? The answer is that there are many reasons how and why, but only a few that actually work.

The following four tips will help you achieve an effective digital marketing strategy.

Claim Your Business Listings

Online service providers such as Google and Bing offer free listings that business owners can claim. Take time to visit these sites and update your business’s name, address, phone number, and other critical information. The more listings you claim, the more likely you’ll be found.

Start a Blog

You may be surprised to hear that companies running a blog get 55% more web traffic than competitors. As you blog, remember to limit your posts to content that is both trending and relevant to your business so that visitors will feel inclined to visit your site on a consistent basis.

Employ Social Media

There is absolutely no doubt that younger Americans and older adults are both regular users of at least one social media outlet. You should think of this as an enormous amount of potential for your business. In order to reach them effectively, make sure your posts are both timely and interesting for your followers. Also, do NOT oversell. Social media users want to interact with brands on a personal level, so ask engaging questions and find ways to connect with them.

Consider a PPC Campaign

Pay-per-click (PPC) advertisements put your business in front of consumers as they’re searching the web. When implemented correctly, these ads will raise your visibility and drive traffic to your website. Both Google and Bing have their own PPC platforms.

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Once you’ve incorporated the aforementioned digital marketing tips into your business model, you’ll have created a foundation that will increase sales for your small company.