"Sales and Marketing" Posts

Situation

A client in the commercial construction industry sought Corporate Business Solutions’ services as their company had sustained several years of losses due to a highly competitive market, being hit hard by the recession and some bad bids.  While they were just starting to see a slight gain, “we were concerned about moving forward and recognized that another bad year could put us out of business.”

Process

First, given that construction is a labor driven industry that requires constant evaluation, their CBS consultant identified the key performance indicators that the client had been failing to measure.  He facilitated reporting …