"Infographic" Posts

Many years ago, I attended a networking group for marketing where the topic of redesigning the corporate logo came up.  This gathering of senior executives soon starting sharing their personal horror stories of the fall-out after a new CEO, CMO and/or Marketing Director would decide that the business logo was tired and that it needed a compete revision.

To Do or Not to Do—That is the Question

Redesigning a corporate logo is not a minor commitment.  It can be extremely wasteful, since it also means replacing all your corporate collateral.  From building and tradeshow signage, product packaging, sales brochures, as …