"Branding" Posts

Every salesperson, without exception, has been in situations where stretching the truth or omitting a crucial fact about the product or service being offered, seems to be the solution to closing the sale.  Sales made under false pretenses, no matter how slight, will only result in a negative reflection on the salesperson and, more importantly, stain the reputation of the company.

It makes little difference how good are the products or services provided, if they differ even in the slightest from what was promised by the salesperson.  People expect to receive exactly what they bargained for, not a quasi facsimile, …