"Technology" Posts

By Tom Ryan as featured in Landscape Magazine

Five e-marketing building blocks to attract prospects, turn them into loyal customers and keep them asking for more.

The world is online. Can you afford not to be there with your own unique online strategy? A strategy designed to attract attention? Showcase your company’s services? Reduce your marketing costs? Build customer loyalty?

The short answer: Absolutely not.

The good news is building a killer online strategy isn’t as difficult as you might think. In fact, if you follow five simple suggestions, you will build a strategy that will return many times the …

By Tom Ryan as featured in Smart Business Philadelphia

How to develop an online business strategy

While many business owners recognize the need for having a Web site, most don’t have a clear strategy. Instead, they see their site as a simple electronic brochure where prospective buyers can learn about their business, but a Web site should be much more — it should be designed as part of your business’s online strategy.

E-commerce has too often been viewed as a separate marketplace. It was that view that resulted in the wild run-up of stock prices for Internet based companies before …