"Media Relations" Posts
Time for a Corporate Logo Update?
By 
Many years ago, I attended a networking group for marketing where the topic of redesigning the corporate logo came up. This gathering of senior executives soon starting sharing their personal horror stories of the fall-out after a new CEO, CMO and/or Marketing Director would decide that the business logo was tired and that it needed a compete revision.
To Do or Not to Do—That is the Question
Redesigning a corporate logo is not a minor commitment. It can be extremely wasteful, since it also means replacing all your corporate collateral. From building and tradeshow signage, product packaging, sales brochures, as …
Corporate Philanthropy
By Does corporate philanthropy make a difference?
Can a small business owner with limited discretionary charitable dollars provide benefit to their community? Is there any difference between large corporate philanthropy and small company giving?
While there is no doubt that the largest companies have the wherewithal to donate millions of dollars, both in money and goods and services, there is also no doubt that the small local entrepreneurial company can also have significant impact in the community.
Large company names are often associated with major charities as their benefactors and key contributors. These are the companies that grab the headlines regarding …
The Public Relations Effect
Why PR is a critical component to your business success
Properly implementing public relations efforts can make your company stand out from its competition. PR is an important part of business — publicity, promotions and community relations help businesses build prestige, recognition and better images. When PR efforts co-exist in business with marketing and merchandising initiatives, companies can increase sales and profits.
And by using PR to interact with clients, other businesses and your community, you will enhance your company’s business and the industry in general.
Every aspect of your company affects its image. When clients see your offices, warehouse …