"Marketing" Posts
When Is The Best Time For Social Media Content?
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Typically, you’d want to look at best practices, checking out the current surveys and studies when determining any sound business decision, but there is a break-down of using this approach when it comes to Social Media. What I’ve discovered is that a variety of creditable sources offer conflicting advice. Where one source says that weekends offer no benefit, another equally qualified source suggests that weekends are an underutilized opportunity.
Your Small Business is Likely NOT Average!
There are numerous factors that determine the best timing for an individual business account, so much so that any general/averaged result based …
Corporate Business Solutions Client Profile: Meet Dave Alwan Of Echo Valley Meats
Dave likes to share that he’s the third generation in the meat business. His family has been in the food industry since 1947 when his grandfather launched the Alwan and Sons Meat Company, a grocery store and butcher shop in Peoria, IL.
As his father says, being in the food business just made sense—everyone needs to eat. His family also branched out into fast food for a while, opening up one of the first KFC franchises in 1972. By age 11, Dave was learning his knife skills, cutting stew meat and roasts in the butcher shop.
Around age 22, Dave …
Time for a Corporate Logo Update?
Many years ago, I attended a networking group for marketing where the topic of redesigning the corporate logo came up. This gathering of senior executives soon starting sharing their personal horror stories of the fall-out after a new CEO, CMO and/or Marketing Director would decide that the business logo was tired and that it needed a compete revision.
To Do or Not to Do—That is the Question
Redesigning a corporate logo is not a minor commitment. It can be extremely wasteful, since it also means replacing all your corporate collateral. From building and tradeshow signage, product packaging, sales brochures, as …