"IT & Internet" Posts

According to research, there are currently over 28 million small businesses operating in the United States. Accordingly, these companies provide almost half of the private-sector employment. The data also revealed that small firms accounted for 64% of net new job creation between 1993 and 2011. Thus, it’s very clear that small businesses are the firepower behind American economy.

In today’s day and age, digital marketing serves as leveling force for small businesses around the globe. When executed properly, the right campaign can put even the smallest business in front of the right buyers. Now, small businesses can compete with larger …

What’s your online strategy as a small and medium-size business? You have one in place, right? If not, you’re missing out on what can still be called the modern version of ‘the gold rush.’ There’s still time, don’t worry.

Everyone tells you that the Internet is the next great opportunity to take your business to the next level, but what they aren’t telling you is exactly how to do it, or more importantly, where to spend your limited budget to get the maximum return-on-investment.

Here are some “do’s and don’ts” on how to successfully navigate your online spending, plus some …

While many business owners recognize the need for a Web site, most don’t have a clear strategy. Instead, they see their site as a simple electronic brochure where prospective buyers can learn about their business. But a Web site should be much more — it should be designed as part of your business’s online strategy.

E-commerce has too often been viewed as a separate marketplace. It was that view that resulted in the wild run-up of stock prices for Internet based companies before the dot-com crash. Since the implosion, many business owners have been confused about the importance of the …

Every Web site has the potential to bring in customers that you may not otherwise see.

There are two common questions I receive when first speaking with business owners about creating or improving their Web sites. The first question is: “There are already numerous Web sites regarding my product or service; therefore, how will anyone even find mine online?” The second question is: “My competition is receiving millions of hits to their Web sites—how can my site receive that many hits?”

The first question has many answers. Your Web site can be found via search engines, word-of-mouth, links on other …

How to choose what’s best for me?

Small businesses should be careful when choosing the right Web hosting company. Choose right and you’ll end up saving your business a lot of money and a lot of headaches down the line. Choose wrong and, well, the results could be expensive and disastrous.

Let’s step back a moment and learn exactly what a Web host is. If you have a Web site or e-mail on your own company domain name (example: bill.gates@microsoft.com), you have a Web host. A Web host is a company that “hosts” your Web site on their servers. A …