Posts by Carrie Ann Green
Time for a Corporate Logo Update?
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Many years ago, I attended a networking group for marketing where the topic of redesigning the corporate logo came up. This gathering of senior executives soon starting sharing their personal horror stories of the fall-out after a new CEO, CMO and/or Marketing Director would decide that the business logo was tired and that it needed a compete revision.
To Do or Not to Do—That is the Question
Redesigning a corporate logo is not a minor commitment. It can be extremely wasteful, since it also means replacing all your corporate collateral. From building and tradeshow signage, product packaging, sales brochures, as …
Annual Meeting For Corporate Business Solutions Was A Success!
President Tyler Burgess opened the Annual Meeting for Corporate Business Solutions by sharing the fact that our on-going corporate donation program has, as of 2013, raised more than $2.5 million for organizations which include: Alzheimers Association, American Cancer Society, American Red Cross, Children’s Memorial Hospital, Easter Seals, Elizabeth Glaser Pediatric AIDS Foundation, Habitat for Humanity, Komen Chicago Race For The Cure, Make-A-Wish Foundation, Muscular Dystrophy Association, Special Olympics Illinois, Women’s Networking Community, among many other notable charities.
It was a packed ballroom at the Renaissance Schaumburg Convention Center and Hotel for the 2013 Annual Meeting. Employees had gathered to participate …
